March 2009 Surveys
Household Product - Laundry Detergent
Important Note
There are 2 segments of respondents for this study :-
In-Home Visit - our client will visit your home to observe your laundry washing habits and to find out your experience lasting 2 hours. A detailed map to your home is required.
Focus Group Discussion - you are required to attend a 2-hour focus group discussion (FGD) at our client’s research venue to share your opinions.
| IHV 1 |
|
|
| Date |
: |
Tuesday, 17 March 2009 |
| Venue |
: |
Klang Valley - Respondent’s Home |
| Interview Duration |
: |
2 hours |
| Interview Time |
: |
10.00am to 12.00noon |
| Language |
: |
Bahasa Malaysia |
| Race & Gender |
: |
Malay Female |
| Age |
: |
25 - 40 (as of 2009) |
| Education Level |
: |
Minimum SPM |
| Marital Status |
: |
Married with at least 1 child |
| Occupation |
: |
Housewife / Working Adult |
| Monthly Household Income |
|
RM2,000 & Above |
| Criteria |
: |
| - |
Currently using powder detergent most often for laundry in the past 6 months |
| - |
Personally wash clothes at least 5 times a week and have a working washing machine |
| - |
Main decision maker for the purchase of grocery and household products |
|
|
| Token |
: |
RM150 Cash |
|
| |
| IHV 2 |
|
|
| Date |
: |
Tuesday, 17 March 2009 |
| Venue |
: |
Klang Valley - Respondent’s Home |
| Interview Duration |
: |
2 hours |
| Interview Time |
: |
1.00pm to 3.00pm |
| Language |
: |
Bahasa Malaysia |
| Race & Gender |
: |
Malay Female |
| Age |
: |
25 - 40 (as of 2009) |
| Education Level |
: |
Minimum SPM |
| Marital Status |
: |
Married with at least 1 child |
| Occupation |
: |
Housewife / Working Adult |
| Monthly Household Income |
|
RM2,000 & Above |
| Criteria |
: |
| - |
Currently using powder detergent most often for laundry in the past 6 months |
| - |
Personally wash clothes at least 5 times a week and have a working washing machine |
| - |
Main decision maker for the purchase of grocery and household products |
|
|
| Token |
: |
RM150 Cash |
|
| |
| IHV 3 |
|
|
| Date |
: |
Tuesday, 17 March 2009 |
| Venue |
: |
Klang Valley - Respondent’s Home |
| Interview Duration |
: |
2 hours |
| Interview Time |
: |
3.30pm to 5.30pm |
| Language |
: |
Bahasa Malaysia |
| Race & Gender |
: |
Malay Female |
| Age |
: |
25 - 40 (as of 2009) |
| Education Level |
: |
Minimum SPM |
| Marital Status |
: |
Married with at least 1 child |
| Occupation |
: |
Housewife / Working Adult |
| Monthly Household Income |
|
RM2,000 & Above |
| Criteria |
: |
| - |
Currently using powder detergent most often for laundry in the past 6 months |
| - |
Personally wash clothes at least 5 times a week and have a working washing machine |
| - |
Main decision maker for the purchase of grocery and household products |
|
|
| Token |
: |
RM150 Cash |
|
| |
| Group 1 |
|
|
Date |
: |
Wednesday, 18 March 2009 |
Venue |
: |
Kuala Lumpur |
Arrival Time |
: |
10.30am (Registration & Refreshment) |
Discussion Time |
: |
11.00am to 1.00pm |
Language |
: |
Mandarin |
Race & Gender |
: |
Chinese Female |
Age |
: |
25 - 40 (as of 2009) |
Education Level |
: |
Minimum SPM |
Marital Status |
: |
Married with at least 1 child |
Occupation |
: |
Housewife / Working Adult |
Monthly Household Income |
|
RM2,000 & Above |
| Criteria |
: |
| - |
Currently using powder detergent most often for laundry in the past 6 months |
| - |
Personally wash clothes at least 5 times a week |
| - |
Main decision maker for the purchase of grocery and household products |
|
|
| Token |
: |
RM120 Cash |
|
| |
| Group 2 |
|
|
Date |
: |
Wednesday, 18 March 2009 |
Venue |
: |
Kuala Lumpur |
Arrival Time |
: |
1.00pm (Registration & Lunch) |
Discussion Time |
: |
1.30pm to 3.30pm |
Language |
: |
Bahasa Malaysia |
Race & Gender |
: |
Malay Female |
Age |
: |
25 - 40 (as of 2009) |
Education Level |
: |
Minimum SPM |
Marital Status |
: |
Married with at least 1 child |
Occupation |
: |
Housewife / Working Adult |
Monthly Household Income |
|
RM2,000 & Above |
| Criteria |
: |
| - |
Currently using powder detergent most often for laundry in the past 6 months |
| - |
Personally wash clothes at least 5 times a week |
| - |
Main decision maker for the purchase of grocery and household products |
|
|
| Token |
: |
RM120 Cash |
|
| |
|
|
|
| |
If you meet the above criteria and are interested to participate in the above survey, kindly contact Ms May immediately at +603-7729 8382 or +6017-331 7962 or email maykha@i-respondent.com (Mondays to Fridays from 10am-5pm) for more details. Please mention "Project Matahari" IHV 1, 2 or 3; Group 1 or 2. You may refer your friends, too! Hurry, as this is on first-come-first-served basis. Thank you!
Note : Strictly no selling or marketing involved, only for market research purpose. Client will maintain confidentiality of your identity in every survey. |
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