Types of Research

Qualitative Research

  • Focus Group Discussion (FGD)
    • Extended FGD
      • 6 to 8 respondents / 2.5 to 3.0 hrs
    • Standard FGD
      • 8 respondents / 1.5 to 2.0 hrs
    • Mini FGD
      • 4 to 6 respondents / 1.0 to 2.0 hrs
    • Kids FGD
      • 2 to 4 respondents / 1.0 to 2.0 hrs
  • In-Depth Interview
    • 1 to 2 respondents / 1.0 to 1.5 hrs
    • Conducted at research facility / respondent's home / respondent's specified venue
  • Home Observation
    • 1 to 2 respondents / minimum 1 hr
    • Visit and interview by researcher at respondent's home
Quantitative Research
  • Telephone Survey / Interview (Maximum 15 to 20 mins)
  • Face-to-Face Interview
    • Product Placements / Testing
    • Service
    • Product packaging
  • Online Survey
  • CLT (Centre Location Test)
    • Respondents are invited to test / taste products or view advertisements / commercials at shopping mall / research facility or any function hall for 30-45mins (eg. milk powder tasting, packaging, etc.)

 

Common Categories of Products/Services Being Researched
  • Academic
  • Automobile
  • Baby Products
  • Banking & Finance / Insurance / Investments
  • Beverages : Milk, Water, Soft & Carbonated Drinks and Alcohol
  • Career
  • Consumer Electricals & Electronics
  • Employee / Corporate Image
  • Entertainment
  • Healthcare
  • Household
  • Food & Cooking Condiments
  • Hospitality
  • IT / ICT
  • Lifestyle
  • Media
  • Oil & Gas
  • Personal Care & Beauty
  • Retail / Shopping, Fashion
  • Snacks & Biscuits, Confectionery
  • Social & Government, Opinion Polling
  • Telecommunications
  • Toiletries
  • Travel
  • TV & Radio

Do's & Don'ts for i-Respondents

Do's
 Focus Group Discussion
 
  • Be on time for registration and refreshment, usually 1/2 hour before start of discussion ... a great networking opportunity to mingle with other respondents
  • Be consistent to speak the intended language for the discussion ... so that others can understand what you are saying and not be confused!
  • Be articulate ... express exactly what you want to say
  • Be open and honest to share your points of view and opinions ... in research, there are no right nor wrong answers
  • Be respectful of others ... respondents may be from different faith, beliefs, backgrounds and have differing points of view from yours
  • Be properly attired ... smart casual is fine
  • Remember to relax, have fun and enjoy the discussion ... it's meant to be that way
Don'ts
 Focus Group Discussion
 
  • Be late ... no one likes to wait and have the discussion delayed
  • Be 'righteous' and argumentative ... trying to override, challenge or counter others' opinions; let them have their say as you have yours
  • Be quiet or 'just-go-with-the-flow' ... make full use of your opportunity to voice out so that the client can do a better job in meeting consumers' needs
  • Side talk unless the moderator allows it ... you will distract the others and disrupt the flow of the discussion
  • Be tensed up and be shy ... it's an informal discussion, not an examination!
* Generally, the above applies to any other form of surveys i.e. single and paired interviews, mini groups, home observations, etc. Research methodologies differ from project to project.